Retail Category & Brand Management

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Retail Category & Brand Management

" In the 21st century, branding ultimately will be the only unique differentiator between companies. Brand equity is now a key asset." Fortune Magazine

"Category Management is a process that involves managing product categories as business units and customizing them (on a store by store basis) to satisfy customer needs." Nielsen


Category management does more than contribute to the success of a retail organization. It is an essential component. In fact, it is difficult to imagine a retailer winning in the marketplace without relying on the direction that this valuable process provides. Expertise in Category Management is certainly a competitive advantage.

Some Category Management Benefits: (Source: AMR Research)

Better In-Stock Rates: 2 - 8%

Lower Inventory Levels: 10 - 40%

Higher Sales: 5 - 20%

Lower Logistics Costs: 3 - 4%

Retail Trends Driving Category Management Practice:

Changes in Customer Behavior

Economic Environment

Higher Efficiency Requirements

Strong Competition

Advances in Information Technology, specifically, Business Intelligence

On this website, you will find information about our Retail Category & Brand Management Workshop, Retail Category & Brand Management Course on DVD, DMSRetail Invent Inventory Planning Service and other relevant information about the product side of the retail business. Use the buttons below to access this information.

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